Project Key Datapoints
I am obsessed with PEPE the internet meme frog. He has a historical presence that many are not aware of.
Pepe the Frog (/pɛpeɪ/) is an Internet meme consisting of a green anthropomorphic frog with a humanoid body.
Pepe originated in a 2005 comic by Matt Furie called Boy's Club.It became an Internet meme when its popularity steadily grew across Myspace, Gaia Online and 4chan in 2008. By 2015, it had become one of the most popular memes used on 4chan and Tumblr.
Different types of Pepe include "Sad Frog", "Smug Frog", "Angry Pepe", "Feels Frog", and "You will never..." Frog. Since 2014, 'rare Pepes' have been posted on the 'meme market' as if they were trading cards.
In the 2010s, the character's image was appropriated as a symbol of the alt-right movement, as well as by white supremacists. The Anti-Defamation League included Pepe in its hate symbol database in 2016, but said most instances of Pepe were not used in a hate-related context. Since then, Furie has expressed his dismay at Pepe being used as a hate symbol and has sued organizations for doing so.
In 2019, Pepe was used by protesters in the 2019–2020 Hong Kong protests. Despite being used in a political context, Pepe the Frog's use in Hong Kong is not perceived as being connected with alt-right ideology. Furie has welcomed the use of Pepe by Hong Kong protesters.
Pepe remains a recognizable and familiar sight on social media platforms like 4chan, Twitch, Reddit, and Discord, where images are modified into custom pepe-based emoji.