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Ahluwalia is partnering with Brand New Vision to launch the brand’s first NFT drop “Africa is Limitless” to celebrate the vastness of African nations and experience the breadth and beauty of Black humanity. The drop consists of a total of 40 pieces with tracksuits featuring 25 combinations of textures and mixes inspired by the diverse heritage of countries in the continent of Africa. The drop will be available for sale and 40% of the revenue of the drop will go to the Black Cultural Archives in Brixton, UK to collect, preserve and celebrate the story of people of African and Caribbean descent in the UK. The NFTs are available at 0.25 ETH but those who wish to pay more, will have the extra amount go directly to the Black Cultural Archives.